CHARM 2023 - Memphis, TN

CHARM 2023 is the second Yajna in a series culminating in 2025, commemorating the Centennial of Advent of Bhagawan Sri Sathya Sai Baba. With Bhagawan’s immense grace, CHARM 2022 offering in Sacramento brought unprecedented rains in California and peace across the globe with the ending of a global pandemic that preceded the event for two long years. The intent of CHARM 2023 is to expand beyond human suffering and eliminate the cruelty against all the other beings that share this planet with us, especially the divine cows that harbor the cosmos.  The event is organized under the auspices of S3 Gaushala, whose mission is to protect cows and promote kindness.

 

“In yagna, ghee is offered to the fire. To obtain ghee (for a Yajna), you must secure milk, which can only be provided by a cow. The word “Go” in Sanskrit refers not only to the cow, but also to the Vedas. It also refers to the earth. It also refers to the region of the heart. The ancient rishis demonstrated that the “Go” which is represented by the Vedas is the same as the “Go” represented in the physical world as the cow.” – Sri Sathya Sai Baba

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Rig Veda: 8.101.15

mātā rudrāṇāṃ duhitā vasūnāṃ             She is the mother of the Rudra’s, the daughter of Vasu’s,
svas-ādityānām-amṛtasya nābhiḥ ।      the sister of Aditya’s, and the home of immortality.
pra nu vocaṃ cikituṣe janāya                    O Men! Be understanding and attentive to
mā gām-anāgām-aditiṃ vadhiṣṭa ॥      “Hurt Never” the innocent and inviolate Mother Cow!